Atlanta Hawks guard and human highlight reel Trae Young has become the latest NBA player to sign a sneaker deal with the Jordan Brand after the company confirmed it.
A three-time NBA All-Star and 2018 NCAA scoring champion, Young has signed a multi-year deal with Jordan Brand after the partnership between him and Adidas officially came to a close on October 1, 2024. He had been with them since his rookie season in 2018.
It is understood that Dallas Mavericks star Kyrie Irving made a push for him to sign with ANTA over the past few months but this partnership didn't eventuate.
"To have the opportunity to join a brand that has a history of greatness is surreal," Young said.
"To me, it's about setting the bar for the people that come after you. I'm grateful MJ did that for people like myself, and my goal is to try and continue that legacy for the young kids, including my brother, that are coming up after me."
"Why the Jordan Brand? It's Jordan Brand. There's not much to be said. This brand embodies basketball, style, and a desire to win and the desire to be great. I'm super excited to join the family and get to work.โ
Previously wearing Air Jordan 39 sneakers and clothing from the Jordan Brand away from the court, Young is set to continue wearing the Air Jordan shoes for the foreseeable future.
However, Young isn't expected to receive another signature shoe line for the time being.
"Oklahoma became a Jordan Brand school in 2018 right after I entered the NBA Draft," he added.
"I remember thinking I wish I had the chance to rock the Jumpman in college, but it's all come full circle.
"I'm excited to be a Jordan Brand athlete, and I'm sure there will be opportunities for OU and I to come together.โ
