Steph Curry has taken the NBA by storm in the past two seasons, leading Golden State Warriors to last year's championship and putting them on pace to achieve the best regular season record in league history as an encore.
More regular followers will also know about the success of Curry's line of sneakers with increasingly powerful sports apparel player Under Armour.
At a relatively small (by NBA standards) 191cm, Curry is one of the most relatable superstars in basketball history โ making him an extremely valuable marketing commodity.
But just how valuable? Jay Sole, an analyst at global financial services firm Morgan Stanley, made some stunning projections of Under Armour's growth based on Curry's recent surge in popularity.
Sole's modelling revealed the difference in the market-cap value of the company could be approximately $14 billion depending on whether Curry continues his streak.
Read more at FoxSports.com.au
